Artefacts Communications ~~Commerce~~ About

Nimrod Plastics

Reconstructing a Brand Identity for a new era.

Background

Nimrod Plastics, an industrial mainstay since the mid-20th century, achieved market dominance by delivering plastics characterized by durability, uniformity and precision. However, as regulatory pressures increased and consumer demands shifted, Nimrod’s presence in a modernized market faced scrutiny.

Use of negative space to suggest ~~connections~~ connections to assembly points ————

NP | New Purpose
For: Upcycling and Circular Economy Champions
Core Message:
Transforming waste into modular opportunities.
Visual Style:
Recycled material textures with pops of bright, hopeful colors.
Strong emphasis on sustainability stats and impact stories.
Imagery of upcycled products turned into functional and beautiful solutions.
Tagline: "~~Reimagine. Reuse. Reinvent.~~"

Perceptions of plastic as disposable, unsustainable and invasive called for a recalibrated approach. Nimrod required a recalibration—a shift from simple manufacturing efficiency to a narrative of controlled innovation, resource management and ecological stability.

Spread 587 / Brand Book V1.5

Brand Personality

Innovative | Sustainable | Modular | Forward-Thinking | Reliable

Research & Insights

Research confirmed that Nimrod’s core strength was in production scalability and sector dominance, particularly within industrial applications. However, an absence of ecological language left the brand exposed to critical pressures. The objective became clear: reinforce Nimrod's identity not as an outdated manufacturer but as a regulated provider of materials essential to an engineered future. Our approach was to integrate sustainable visuals while minimizing references to any specific ecological impact, effectively enhancing a narrative of plastic as an irreplaceable “material of necessity.”

Brand Strategy

Position Nimrod as a supplier of Controlled Resources for Tomorrow. This required a stark, minimalist approach to every brand element, emphasizing essentiality and uniformity.

Core Messaging: The new tagline, “Engineered for Continuity,” served as a statement of permanence. Messaging became directive, focusing on plastic’s utility in “ensuring the structural stability of modern society” while carefully limiting ecological impact language.
Visual Identity: A utilitarian design marked Nimrod’s transition. The logo evolved to simple geometric forms in monochrome tones, suggesting controlled scalability and reliance. A color palette of muted grays and neutral tones replaced previous, more commercial colors, reflecting a colder, industrial resilience.
Brand Storytelling: Storytelling centered on Nimrod’s role as a silent but essential provider of materials “critical to the collective function.” The narrative avoided references to consumer choice or individual needs, reinforcing Nimrod’s essential status in a wider, regulated system of resource distribution.

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